Wall Signs
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The location and size of signs on any building should relate to the architectural character of that particular structure. A sign should never be so large as to overpower a facade, nor obscure a building's architectural features. Usually, the sign and the building's façade should work together to advertise the business. A sign will best communicate its message if it is compatible with its surroundings.

Guidelines:

  1. Wall signs should usually be located above the entry to the store in order to relate to the pedestrian. The best areas for signs are those placed on the facade which contains continuous, flat surfaces which are void of windows, doors, or architectural details. When a building has a lintel strip or signboard as part of its facade, locate the sign directly on it.

  2. A flush-mounted signboard may extend the width of the storefront, but should not be more than 2-1/2 feet high. The sign should be mounted somewhere above the storefront display windows and below the second story window sills.

  3. Generally, lettering should be 8 to 18 inches high and occupy only about 65 percent of the signboard.

  4. Avoid nationally distributed signs.

  5. Avoid backlighted signs where a dark letter is silhouetted on a lighted background.