Special Events
-
-

Special sidewalk and street events and activities serve a very important role in generating additional customer traffic. To increase the level of street activity, special events should be planned and promoted. Events can be social and entertaining, such as free entertainment and participatory activities. Sections of the street may be temporarily blocked off to vehicular traffic to allow free access for pedestrians.

In promoting special events, it is important to create a visual environment that graphically says something special is happening. Banners, decorations, pennants, flags, and other devices are all ways to promote an event in the downtown area. The use of such elements is a dynamic way to add color and excitement downtown. The object of such special events should be to create activity that is fun and inviting. A great deal of the character of downtown is expressed by the graphic advertising for these events.

Guidelines:

  1. Banners and flags have been used to promote special events in downtown, to brighten the streets. Materials for banners and flags for special events should be bright in color and attractive in design. Brackets for banners and flags should be permanently attached to standards, poles, and other suitable vertical elements. Care should be taken so that banners and flags will not impede vehicular or pedestrian circulation.

  2. Lighting for special events is typically displayed on street trees and building facades. This lighting compliments the downtown environment, and should continue to be used. Lighting should be scaled to the pedestrian.