All buildings require periodic maintenance, yet many buildings in the downtown area have been allowed to deteriorate over the years. Many times, new life and vitality can be brought to a building by performing simple, routine maintenance. The quality of maintenance of a building is a subtle signal telling a customer something about how much a particular owner or merchant cares about his or her building, business and the customer. Every visible exterior aspect of a building should be examined periodically for maintenance needs. Successful promotion of the unique downtown architectural features will depend upon the proper maintenance of these features.