The color, material and lettering style used in signs
contributes to the overall character of the facades downtown. If well
designed, the color, material and lettering styles will add interest
and variety while, at the same time, clearly communicate to the pedestrians
and customers.
Guidelines:
- Signs should use colors, materials
and lettering styles which relate to and compliment the buildings.
In general, limit each sign to a maximum of three colors, two materials
and one lettering style.
- Where original sign colors, materials,
lettering sty1e and placement can be documented, use the original
as a guide in the design of new signs.
- A wooden sign with raised or painted
letters, metal signs, neon or gold-leafing are all appropriate in
certain instances downtown.
- Nationally distributed heat-formed
signs are usually inappropriate. If they are used, their color, lettering
style and lighting should compliment the buildings.
- There are three types of lettering:
decorative, sans serif and serif; each of which may be appropriate.
As a general rule, lettering styles should relate to the architectural
quality of the building as well as to the type of business being advertised.
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